In today’s always-connected world, many families are experiencing a growing disconnect. While screens keep us digitally connected, they can also distract us from the people who matter most.
Kindle: Moments I See You is a campaign that encourages families to reclaim meaningful, distraction-free moments together. At its heart is a challenge many families face today: relational poverty—not a lack of love, but a lack of time, presence and genuine connection.
We believe that strong families are the bedrock of a thriving society. By creating intentional moments of connection, families can grow closer, communicate more effectively and navigate life’s challenges together.
Make a gift today and help create more “I See You” moments for families—one conversation, one connection, and one family at a time.
For enquiries about fundraising or partnership opportunities, please contact Relations@family.org.sg.
Your gift of $50 and above would qualify for 250% tax deductible benefits and 100% of your gift will go towards helping families thrive.
Be the Spark That Strengthens a Family
Choose Your Impact:
- Become a Kindle Ambassador
- Join the 14-Day Challenge to start
- Give & Impact a Family's Future
Create More “I See You” Moments
Join us in a 14-day challenge running from 15 Aug to 24 Sep, and dedicate one distraction-free hour each day to the people who matter most.
Together, let’s:
- Be fully present
- Reconnect with our loved ones
- Strengthen family bonds
- Nurture deeper, more meaningful relationships
Take the pledge today and be part of the Kindle: Moments I See You movement.
Choose presence. Nurture connection. Strengthen relationships. Transform family moments—one hour at a time.
What we are doing:
More details will be available on this page soon. For enquiries related to the 14-day Challenge, contact Alvin.Tay@family.org.sg.






Dr. Tsao I Ting
Dr. Ng Liang Wei
