In today’s always-connected world, many families are experiencing a growing disconnect. While screens keep us digitally connected, they can also distract us from the people who matter most.
Kindle: Moments I See You is a campaign that encourages families to reclaim meaningful, distraction-free moments together. At its heart is a challenge many families face today: relational poverty—not a lack of love, but a lack of time, presence and genuine connection.
Studies have found that when people are on their smartphone, they are not paying as much attention to the social activity they are part of, which results in less-satisfying conversations and less-satisfying relationships. In another research, participants that used a mobile application to block internet access on their phones for 14-days experienced improvements in sustained attention, mental health as well as self-reported wellbeing.
Recognising that families are forming new habits in a connected and increasingly digital world, this campaign aims to equip and support families in cultivating healthy rhythms and daily habits that strengthen relationships and prevent relational drift.
Make a gift today and help create more “I See You” moments for families—one conversation, one connection, and one family at a time.
For enquiries about fundraising or partnership opportunities, please contact Relations@family.org.sg.
To support the Kindle movement, you can give here to impact the future of families.
Your gift of $50 and above would qualify for 250% tax deductible benefits and 100% of your gift will go towards helping families thrive.
Be the Spark That Strengthens a Family
Choose Your Impact:
- Become a Kindle Ambassador
- Join the 14-Day Challenge to start
- Give & Impact a Family's Future
Create More “I See You” Moments
Join us in a 14-day challenge running from 15 Aug to 24 Sep, and dedicate one distraction-free hour each day to the people who matter most.
Together, let’s:
- Be fully present
- Reconnect with our loved ones
- Strengthen family bonds
- Nurture deeper, more meaningful relationships
Take the pledge today and be part of the Kindle: Moments I See You movement.
Choose presence. Nurture connection. Strengthen relationships. Transform family moments—one hour at a time.
What we are doing:
More details will be available on this page soon. For enquiries related to the 14-day Challenge, contact Alvin.Tay@family.org.sg.






Dr. Tsao I Ting
Dr. Ng Liang Wei
