Published on 24 June, 2026
Strong families do not happen by chance, and neither do family-friendly companies. Behind every thriving family is often a network of support – workplaces that make room for family life, businesses that support their people and their families through difficult times, and companies that choose to stand behind something larger than their bottom line.
This year, Focus on the Family Singapore recognises companies that have demonstrated a meaningful commitment to strengthening families through the cultures they build, the people they invest in, and the partnerships they choose to nurture.
The Corporate Award honours organisations that have gone beyond policy to embed family as a core value. This year’s featured nominees – Ohmyhome, Dian Xiao Er, and Select Group – each bring a distinct approach shaped by their industries and identities. While their methods differ, they share a common conviction: Strong families are foundational to a flourishing society and organisations have a real role to play in building them.
Why does your organisation champion families?
As family members and homeowners ourselves, we know what it means to have a family that holds you together and how much of that depends on having a safe, stable place to call home. Because home is where relationships are nurtured, values are formed, and children feel secure. It’s why we live by the core value: “It starts at home.”
Ohmyhome’s founders Rhonda and Race Wong
Yet we also know how that kind of home can feel out of reach for many families – too complicated, too expensive, and as if it was not meant for them. That’s why we built Ohmyhome around the belief that every family, regardless of income or background, deserves equal access to safe, trustworthy and affordable property services.
How do you create a family-friendly culture?
As working parents ourselves, we understood early on what it feels like to wonder whether your family life is truly welcome at work. From the early days of building Ohmyhome, we were intentional about making sure no one on our team ever had to feel that way.
That meant making room for family literally – office spaces designed so colleagues can bring their kids in comfortably, meeting rooms that double as play areas, and regular “Bring-Your-Family-to-Work” days. When a child is sick or an unexpected situation comes up at home, our team knows flexibility is never going to be a difficult conversation. We also believe time with family shouldn’t need a reason. For every year a team member has been with us, they earn an extra day off to relax and spend time with their family.
But more than any specific policy, what we want every person on our team to feel is that they never have to choose between their family and their career here.
Family Day at Ohmyhome’s office
What impact have you seen on families?
One of the most meaningful impact we’ve seen is watching our team thrive in both their work and family lives. Something an employee shared captures it well, “Never have I felt the need to choose between my family and career, because my company values family just as much as I do.”
That sense of security plays out in everyday moments. Parents who stepped away to care for a sick child without guilt. Colleagues who supported an elderly parent knowing work understood. On days when there was no one to look after their little one, they brought their child into the office and got through the day together. Our people get to be dedicated professionals and present parents at the same time.
Without the pressure of having to choose, our team brings more focus, more engagement, and more heart to what they do.
How has your organisation supported or partnered with Focus on the Family Singapore?
Ohmyhome has partnered with Focus on the Family Singapore as a corporate sponsor of Charity Golf: Drive to Help Families Thrive. Through our sponsorship, we support initiatives such as FamChamps Junior, a programme that equips preschool children with the values and conviction to build strong families.
What drew us to this partnership is how naturally it extends our own mission. At Ohmyhome, we walk alongside families at one of the most significant moments of their lives – selling their home and starting fresh in a new one. But the work of nurturing values in children, strengthening marriages, and building resilient family relationships is where Focus on the Family Singapore has decades of expertise. Supporting that work allows us to play a part in strengthening not just the homes families live in, but what is built within them.
How does Ohmyhome hope to contribute to a more family-friendly Singapore?
Organisations like Ohmyhome have the reach and resources to strengthen families at scale. We do so through the cultures we build, the communities we invest in, and the causes we stand behind. For us, that means continuing to build a workplace that genuinely makes room for family life, finding ways to serve families beyond property transactions, and partnering with organisations doing the deeper work of strengthening families. Because we believe a truly family-friendly Singapore is one where no family is left behind, and that’s a future we’re committed to build.
Why does your organisation champion families?
At Dian Xiao Er, we believe family is at the heart of every community. Our restaurants are designed to be more than just places to enjoy meal, but are also warm, welcoming spaces where loved ones come together, reconnect, and create meaningful memories. This belief sits at the core of our philosophy, “Happiness with Strength,” where true happiness is rooted in strong family bonds and meaningful relationships.
This commitment extends inward too. Guided by our value of “Everyone Matters,” every employee is respected and valued, and play an important role. We therefore strive to create a caring, supportive environment for them. We believe championing families begins with how we treat the people closest to us.
How do you create a family-friendly culture?
We intentionally design our dining experience to be family friendly. We offer children’s meals, provide colouring activities that encourage screen-free interaction, and create a warm ambience for families. These initiatives were prompted by a simple observation: families today face more distractions than ever, particularly from digital devices. We wanted our restaurants to be a space where families could genuinely reconnect over a meal. Beyond the dining experience, we organise family-oriented campaigns which include our Parents’ Day initiative: “Hug Your Parents, Bring Love Home,” which encourages customers to cherish family bonds and express appreciation to their parents.
Colouring materials for child diners
Internally, we support our employees through fair scheduling practices and a caring work culture, recognising that many of our staff balance work with family responsibilities. We have also introduced a zero-interest housing loan programme for eligible employees, supporting their long-term stability and well-being.
Family gathering over a meal at Diao Xiao Er
What impact have you seen on families?
Our Health Promotion Board-certified children’s meals have given parents greater confidence in their dining choices, knowing their children are eating balanced, nutritious food. That peace of mind matters to families, and it reflects our commitment to their well-being beyond just the dining experience.
We have also seen families make Dian Xiao Er a regular part of their lives, returning not just for meals, but for gatherings, celebrations, and quality time together. Many customers share that they value having a warm, family-oriented space to come back to.
Internally, our zero-interest housing loan programme has helped employees better manage their housing needs, reducing financial stress and allowing them to focus on both their careers and their families.
Dian Xiao Er hosting a celebration with their staff
How has your organisation supported or partnered with Focus on the Family Singapore?
Our partnership with Focus on the Family Singapore has allowed us to extend our impact beyond the dining table and into the broader work of strengthening families. We are a regular sponsor for their yearly Charity Golf fundraising event, contributing dining vouchers to all participating golfers. By supporting their initiatives, we contribute to a movement that aligns closely with our own values – one that encourages stronger family bonds and more intentional relationships. This reinforces our role not just as a restaurant brand, but as a community partner committed to family well-being.
How does Dian Xiao Er hope to contribute to a more family-friendly Singapore?
Organisations like ours can shape a more family-friendly Singapore through the everyday environments we create and the cultures we build. For Dian Xiao Er, that means continuing to design dining experiences where families can genuinely reconnect by offering healthier meal options, child-friendly initiatives, and campaigns like “Hug Your Parents, Bring Love Home” that celebrate family bonds.
Internally, we remain committed to supporting our employees with the care and stability they need to thrive both at work and at home. Because we believe strong families begin with supported individuals, and that is something every organisation has a part in building.
Why does your organisation champion families?
At Select Group, we believe that when families thrive, communities prosper. When communities prosper, they support the long-term sustainability of our business. That conviction is captured in our core value: “We work with one heart and as one family, striving to achieve greater heights”.
This belief shapes how we approach our people too. Our mission to Invest, Train and Care for our employees reflects a recognition that a person’s well-being at home and at work are inseparable. We strive to foster a culture where employees feel valued and supported in their roles at work and at home.
How do you create a family-friendly culture?
At Select Group, we believe that supporting our people means supporting their families too. In everyday life, that means building consistent support into how we work – complimentary staff meals, skills development, and career progression pathways. We seek to strengthen employees’ career growth and job stability, enabling them to provide more secure and sustainable futures for their families. During festive seasons, we also send employees home with treats to share with their loved ones.
When life gets harder, we show up differently. When a staff member faces a health challenge, we reduce their working hours by half while maintaining full pay, understanding both their recovery needs and their responsibilities at home.
Through our Select Bursary Award, we recognise employees’ children for achievements in academics, sports and skills, with families invited to celebrate together. We believe in nurturing and encouraging the young, as they are the next generation.
The Select Bursary Award recognises employees’ children for their achievements while nurturing the next generation.
What impact have you seen on families?
Some of our most meaningful impact has come from easing the everyday pressures families face. Through our partnerships with Community Development Councils, we have sponsored over S$1.2 million in meal vouchers through the Value Meals programme. This programme aims to help thousands of families manage cost-of-living challenges through accessible, affordable meals within their estates.
Select Group managing director Vincent Tan poses with the Value Meals @ South West vending machine
Our support of the Kreta Ayer Senior Activity Centres since 1997 has provided over 300,000 meals to needy seniors, easing the caregiving burden on their families. Since 2008, we have collaborated with the Kreta Ayer-Kim Seng Citizen’s Consultative Committee to sponsor a reunion dinner for around 1,000 underprivileged residents each year, creating opportunities for family bonding.
Beyond practical support, we invest in the next generation. Since 2012, we have organised annual educational excursions for underprivileged children, broadening their exposure and supporting their development. We believe in nurturing young talent and have collaborated with polytechnics and universities to award book prizes to outstanding students and provide valuable internship opportunities within our company.
We also support sports development through our partnership with the Singapore Bowling Federation, where our staff and their families participate in friendly competitions that translate into donations for the federation. Together with our staff and their families, we volunteer in CSR activities and give back as one big Select family, strengthening bonds while making a positive difference in the community.
How has your organisation supported or partnered with Focus on the Family Singapore?
We are proud to be a longstanding partner of Focus on the Family Singapore, supporting its mission to raise Family Champions of the next generation. Since 2023, we have been a key sponsor of the FamChamps programme, providing nutritious full-board meals for approximately 100 youths at each 4-day, 3-night FamChamps Camp Experience.
We also sponsor the dinner for Honour Night, a highlight of the Camp Experience where the youths share a meal with their parents and/or caregivers. This meaningful platform helps attendees deepen their family bonds through activities that encourage reflection and open communication. Many families leave with strengthened relationships and a renewed commitment to supporting one another. Through this partnership, we have extended our impact beyond individual participants to their families and wider communities.
How does Select Group hope to contribute to a more family-friendly Singapore?
We have the ability to directly influence the daily lives of our employees and their families through workplace practices, community partnerships, and the opportunities we create as we grow. As our business grows, our workforce grows, and more families benefit.
Guided by our core value of “One Select, One Family”, we aim to continue expanding skills development and career progression pathways, enabling employees to achieve long-term financial stability and security for their families. We remain committed to strengthening employee welfare and benefits, and to fostering a workplace culture where employees are valued not just as workers, but as individuals with family responsibilities.
Beyond our walls, we will continue deepening partnerships with Community Development Councils, social service agencies, and community organisations to support families in need. We seek to build on our longstanding initiatives in senior care, youth development, and family support programmes, while encouraging greater employee participation in community initiatives to strengthen the connection between workplace values and societal impact
We hope to play an active role in shaping a Singapore where families are supported and empowered to thrive.
While their industries and approaches differ, Ohmyhome, Dian Xiao Er, and Select Group share a common thread: A deep belief that strong families are worth investing in, and organisations have the reach and responsibility to make a difference.
As nominees for this year’s Corporate Award, their stories highlight the many ways organisations can shape family-friendly cultures. Because ultimately, building a family-friendly Singapore takes more than good intentions. It takes organisations willing to act on them, one decision at a time.
Nelson and Gina
Workshop: May 2026
Nelson and Gina Lee have been accredited facilitators with Focus on the Family Singapore for over a decade, beginning their involvement conducting relationship talks for tertiary students since 2011.
Driven by a passion for nurturing strong relationships, they have extensive experience in facilitating dating workshops for courting couples and pre-marital programmes for those considering marriage. They have also have led marriage retreats designed to deepen connection and commitment among married couples.
