This Children’s Day, our FAM JAM Campaign invites young families to discover Joy Around Mealtimes through Messy Memories, Spreading Joy, and Curious Chatter.

FAM JAM Campaign will be brought to life through a vibrant mix of digital and print mediums. From a website to an interactive family-centric resource, to relatable, real-life parent-child moments spotlighted across social media, the hope is to spark connection and inspire families.

FAM JAM Campaign will culminate in FAM JAM Fest — a for children, by children community outreach event that empowers FamChamps Junior children to encourage other children and their families with the message of Joy Around Mealtimes. Details and registration for FAM JAM Fest on 18 October can be found here.